Important Ways to Select the Right Web Design Company

For having an impressive look of your own website you need to hire a good website designer. Various web design companies are there to serve the purpose within the budget and the stipulated time period. But the process of finding a good web design company is not that easy. You need to concentrate on some points before you decide to give the project to any website designer. Almost all the web design companies offer the same services so it is very difficult to choose only one out of thousands.

If you want to have a smart professional looking web presence then you need to hire good web designer or a profession web design company to do the assignment for you. An out-of-date website can give a sort of negative impression to the visitors as well the as the prospective and existing clients and this can help your competitors to take the advantage of grabbing your clients as well.

At the very first point you have to decide whether you want an independent website designer or a full fledged web design company. The first option can be flexible and also cost effective while the second option will give you comfort and also other substantial advantages. A team of profession designers will always be at your service to solve complicated designing issues for you. You can leave all your worries to the team and they will successfully take care of your problems.

Technical skills and experience really matters when you select a web-solutions company. You can check the information given in their website and also the client list. By seeing all these you can have a clear idea of their expertise. Case studies of the company should be analyzed properly. You should also see whether the company fits into your requirement. The company should be asked to submit an elaborate proposal with estimated cost, proposed solution and time of completion of the project.

It is very important to think forward. You could have required search engine marketing, web hosting and other services which can be done only by a web 2.0 design company. It would be really messy if you have to hire different companies for different services. Try to build a long lasting relationship with the company you choose. A serious web design company takes suggestions at almost every steps of the project. The team also put its own idea and listens to you as well. An expert team thinks about the essentials before approaching the client. With these entire actions one can understand the dedication of the web design professionals. You should always ask about the process of working of the company. It is important to know how much time the web design company devotes to a single project and also the cost per services. The frequency of communication with the client about the intimation of the project is also important. These are intricacies of choosing a right web design company which will definitely help you avoid many problems later on.

Advantages of a Web Development Company Over a Freelancer

The companies or individuals just entering online business have budget constrains for web development. These companies or individuals search for cheap web developers; in a bid to do so they come across freelancers ready to render services for very low price. If you are one of them, placing a project on freelance site will give rise to 50-100 bids. You will feel that you can’t have a better start than this. But the trouble begins from here.

Large number of bids will make the process of selection a bit more difficult. Every freelancer tells that he is the best and not all are telling the truth. You have to make out which of them is correct. It is very difficult to find a freelancer who is expert in executing the complete work as per your requirement, after all web development is a very vast field.

After you select a freelancer for your website development work, the troubles do not stop here. Most of the freelancers have regular jobs somewhere else and are not available all the time. This gives rise to slow communication; they are not able to reply you back promptly. Also web development involves various types of skills like HTML conversion, PHP programming, design of website, testing and delivery which an individual cannot do efficiently alone.

Your selected freelancer will search for others to do the part of project that he is not comfortable with. This exercise will consume time and in the process delay your project. As many of the freelancers have full time jobs which demand lots of energy and time, at times freelance web designers do not get sufficient time to work on your projects. The web development requires lots of involvement of developer to build a quality website.

When you select a freelancer for your web development work, you have to solely depend on an individual. Any health or social problems of an individual will hamper progress of your project since there is no other person to carry on the job. Sometimes in order to cover their shortage of time, freelancers give excuses of being not feeling well or someone in the family in the hospital.

Most of the freelancers are loaded with excess of work as they render services at cheaper rates. This causes delay in your project and hence frustration in you. In some cases freelance web developer stops responding to your calls once you pay him initial part of money for the project. This leads to money loss over and above loss in time.

Now here are the benefits of hiring a web development company instead of a freelance. A web development company works professionally. It has ample resources to design, develop, test and host your website. Company is bounded legally so you can sign a contract for your web development work with the company. The backup resources with the company are sufficient so if there is a problem with one of the developers company is prompt to assign the work to another so chances of you work getting suffered is the least.

Finally a web development company charges money as the project completes various stages so you can track the progress of your project and your money is safe.

Lucrative Copywriting for the Web – Win-Win Situation for Both Writer and Webmaster

If you’ve been looking for ways to make money online just recently, there is no way you wouldn’t have noticed that there is a lot of information on web copywriting. Writers find copywriting for the web a profitable and easy way to earn extra money, while webmasters see it as a cheap and effective advertising vehicle for their websites. For both sides, web copywriting is a win-win situation.

* If you’re a writer:

Web articles are usually 500-600 words in length. That number is easy to produce; all you need is half an hour at the most. Although you’re expected to have good grammar and spelling, the writing style is conversational and casual. You do need to make research, but that’s easy to do because a lot of information you need can be found online. It is an easy task, and ou can get paid around $5 to $10 an article. It’s not a very big amount, but for something that you can do to while away your time, it’s worth its price.

* If you’re a webmaster:

Writing articles related to the topic of your site and submitting them to directories is one way to boost the traffic your site can generate. Your articles get maximum exposure in these directories, and that can even be heightened whenever other webmasters post your article, complete with your byline, to their own sites.

The secret lies in the resource box at the end of each article. The resource box contains information about you, your business/industry/expertise, and a link to your own website. If your articles get a lot of visibility online, your site’s URL gets that, too. This is why article marketing is such a popular choice among webmasters and online entrepreneurs. It is a very effective way to promote a website, and it hardly costs a thing.

Technology’s Effect on Commercial Real Estate in a Recession

Though there seems to be an endless supply of other shoes to drop into the current economic chasm, there seems to be a general consensus that commercial real estate is going to take a significant hit. The shoe that could end up kicking commercial real estate down further and is relatively unknown or just not thought about is technology. Developed countries around the world, save a few, have never gone through such a potentially devastating economic cycle with the amount of technology we have at our disposal. What that technology allows for will greatly affect the length of the commercial real estate recession and its effects on the overall economy.

With our daily dose of eye popping layoffs, the top question on every company’s agenda is how to cut costs. When looking to cut costs the typical first question is how many people can be cut and how much of a cut in productivity can be tolerated. But with all of this technology, there is now the possibility to cut costs and keep the same amount of productivity. This wasn’t a viable option in previous recessions, but this time around companies can start sending people home to work, which is all made possible by the giant leaps in communication. People have been telecommuting for years, but with the great expansion of communications technology coupled with a downward economy, the cost cutting choice between cutting a group of employees and cutting out leased floors in a building has become a whole lot easier. The last time we saw a boom in telecommuting was the September, 11th attacks and the catalyst was the fear of travel and a shaky economy. Audio and video conferencing sales soared and using the technology was all the rage. The big problem back then was that the technology was a bit more difficult to use and everyone went back to their old ways of working after the crisis.

The difference now is that the technology has come very far and the new catalyst is a crashing economy that, in my opinion, will be an even stronger catalyst than September 11th. Fickleness and discomfort around the use of technology for basic operational issues is gone. I recently spoke at a conference about this and I asked a very simple question. Has anyone ever sent an email to the person in the office next to them? Everyone looked around like it was a trick question, but the reality is that there is no difference between sending an email to the next cubicle or around the world. This is now the same for almost all types of communicating including voice, video, text, Instant Messaging, etc., and connecting them all together in 2009’s buzzword called, unified communications. In the telecommunications arms race between the Telco’s and the cable companies, there has been such a huge push for mega bandwidth to the end customer to try and own them, that they have inadvertently made millions of households viable for high speed telecommuting. In addition to the end user having the capacity, most applications that company employees need access to have moved to secured web based applications that can be accessed through the internet over these super networks. With the actual communication media being so robust, an employer’s largest concern about sending an employee home is the potential for slacking and a loss of productivity. However, there are very sophisticated systems available to track employee’s progress and activity remotely that can resolve this issue as well. Even though this is not viable for every office worker, the ones that are allowed to do this end up being more productive; think less water cooler conversations, coffee breaks, and long lunches. There is an argument that the employees lose some of the social aspects that bind an office together, but the employees become less stressed without long commutes and early wake-ups, and they end up being happier all around with their job.

So, what does all of this have to do with the real estate market? Simply stated, with all of the supply in the technology arena the demand for physical office space is going to be reduced. Office space has always been a property type that is less desirable due to its susceptibility to economic pressures. Now more than ever companies are looking to chop space and get lean, and office space is going to take an even harder hit. With more space on the market, rinse and repeat and you will have a serious glut of space. The glut of space will end up deflating rental rates reducing cash flow and reducing market value of the properties. If the past 12 months have shown us anything, examining past trends do not help us in this market. Investor’s buying commercial real estate trying to use past trends to make future gains are going to get crushed short term. Why? Because even after the economy recovers companies are not going to take on an expense for space that they have done without through telecommuting. The Gartner Group’s last estimate was that there was 137 million teleworkers worldwide and, “This growth will mushroom as companies learn more about telework benefits and its highly advantageous return on investment, and the proliferation and use of online job boards and virtual hiring,” according to a report in Innovisions Canada.

So that is the argument for office space, but what else will technology affect? On the retail front, there is an entire generation that is getting used to conducting their lives online and that includes buying products. People that were born in the late 60’s and throughout the 70’s are a generation that has one foot in the past bricks generation and another in the future clicks generation. If I look at myself, I would say that there are some things I am not comfortable buying online but my younger colleagues and friends have no problem buying everything needed online. It’s a generational shift and it’s going to add strain on the retail property market during a downward economic cycle. Take Blockbuster for instance and their huge initiative to follow Netflix in the online ordering of movies. Right now those services are sending the DVD’s to your house without ever setting foot in a store. Many of the big cable and satellite providers in the industry are trying to make it viable to download 1000’s of titles from their cable and satellite boxes, and so far the On Demand services are on the forefront but lack in volume of titles. On another front, Telco’s are developing a robust broadband solution over IP, and in Microsoft’s case they are trying to enable downloads right into their Xbox entertainment system via the web. How many empty Blockbuster stores and other video stores is that going to push onto the market? Okay, so that’s digital media and one could argue it is an exception due to ease, but technology is enabling the ordering of many other services to be delivered right to our front doors. Are people still going to go out and shop? I would say yes because it seems that many people have turned shopping into a hobby (think better times), but with our youth becoming more introverted and more accustomed to everything being at their fingertips, maybe less than before on a per-capita basis.

Mobile technology efficiencies are not going to destroy office space or retail spaces on a whole, however it is important to understand that in an evolving technological economy, as well as a down economy, they start becoming a lot less necessary. Commercial real estate has always been a sound alternative investment but the last 12 months have proven that investing in these types of properties takes a lot of experience and more importantly, an open mind about what’s to come to gauge future cash flow and value. Betting against technology has never been a very sound investment strategy and this is definitely not the time for anyone to put their head in the proverbial sand. Perhaps you’re reminded of the story about the close minded man who opened up a typewriter store because he thought computers were just a fad for pimply faced kids?

Copyright: Dominic Mazzone, Regent Global Funds 2009

This article was written by Dominic Mazzone, Managing Partner and Fund Manager of Regent Global Funds.

This article and other like it can be viewed at [http://www.investingsymposium.com] which is part of the Regent Global Funds Network.

Regent Global Funds, rgfunds.com, is an alternative investment [http://rgfunds.com] fund that offers its participating investors and asset backed investment through asset based lending.

The Fund Managers of Regent Global Funds have an expertise in commercial real estate lending and have created a successful alternative investment vehicle that is diversified through this structure. They separate themselves from other fund mangers by personally investing their own money side-by-side with their investors in the fund, creating an absolute structure of accountability. Dominic Mazzone has written about the need for this type of accountability in an article titled “Fund Managers Need to be Accessible and Personally Invested.”

The Ideal Web Design Provider Can Help to Reap the Best Benefits From Online Presence

Web design and development process is enduring a consistent change. To prevail better in the competitive global business scene it is necessary to be aware of the best suitable technologies that are required for remain a leap ahead of the competitive portals. Sydney is considered to be the hub of web development in Australia, since from the inception of electronic commerce in the nation the local Sydney web development companies have come up with customised web based solutions. Several Australian corporations have reached the height of honour with the support of the innovative web based solution provider.

As electronic commerce attained popularity across Australia number of corporations seeking online presence increased considerably. Thousands of sites were launched and the competition further increased. Sydney web designers became aware of the basic fact; Australians prioritise sites on the basis of their ranks in several popular search engines. The process of making a site better ranked is SEO or search engine optimization. Practically, to make the SEO process successful the web designers play a crucial role. Only the attractive web sites with relevant information can inform and persuade the online information seekers.

It is really now pleasure for the leading Aussie business to obtain web based services and solutions from the leading website design companies of Sydney, New South Wales. In terms of prices charged, these web companies offer competitive rates. For this, besides the leading local business players, plenty of global companies also consider the Sydney web design companies. Certain things are best left with the web designers; no one can learn and adapt the techniques of making look and feel better than a web designer with strong sense of artistry. Similarly, web usability analysis experts play an important part during web design.

It is true that all web design companies of Sydney do not offer similar quality of services. There are a few who leads the show, and it is always a good idea to approach the reputed ones. Going for an exceptional lower rate might endanger the purpose of launching the website. So, compromising for a few bucks is not at all advisable. There are different ways of reaching the best web design companies and a quick overview might help while we plan for designing and purposefully launching a website.

The web designing schools of New South Wales are training and educating the aspiring web designers to deliver the best services. It is worth to note that the best Aussie web companies recruit highly skilled web designers; the project co-ordinators have immense industry experience. This helps them to estimate the client’s specifications accurately. Delivering quality services with an amalgamation of high creative web design made Sydney the ultimate hub of website design.

A little research and locating a particular web design company using the “Sydney” can be of great help. There are several web design companies and it is really a good idea to know them through self research. Toll free numbers of these companies help us to fix a prior appointment before visiting these web design firms. No obligation quote and free consultancy is now on offer. For best results and to get maximum benefits with online presence it is prudent to rely upon the reputed website design companies.

Website Design & Development Firms Take More Critical Look at Content

Website design and development firms are finally taking a more serious look at website copy than ever before. With the growing realization that content is the key, more firms are beginning to put a greater emphasis on website content.

Website owners and operators are beginning to take a more critical look at the content of their websites. Gone are the days of content that is solely geared towards search engine rankings. It is now important that website content be both optimized for search engines and compelling for the website’s visitors, requiring a more sophisticated approach towards content writing.

Many website design and development companies try to cut corners and use content mills and foreign based writers for their web content. Though many of these design firms are able to get a plethora of content for websites, it is often at the expense of quality.

Savvy website owners and operators know, however, that when potential clients or customers come across website content that is poorly written that they may quickly leave the site and look for a site that contains better content.

It is not a secret to website owners, operators and designers that web surfers are very fickle. They often equate the quality of a company to the quality of their website. Design is one key element while content is the second key element.

Website design and development firms are finally beginning to take content more seriously and are moving away from computer generated content and poorly written content.

Though there will always remain website owners and operators who believe more is better and will fill website pages with poorly written content, the most successful websites in the long run will be those that invest equally in content and design.

As more website design and website development firms begin to equate the importance of content and design they will follow the model of successful website design and development firms that create a team approach to projects that always include a designer, developer and copywriter for each project.

The Internet is the greatest resource of information the world has ever known. The key to the success and improvement of the Internet is and always will be a stronger emphasis on quality content. The key is now for website designers, developers and owners to take a more active role in improving the overall content of the Internet.

Make Money by Attracting Ezines and Webmasters to Your Articles

Attracting large numbers of ezines and webmasters is the cornerstone of success for any article marketing program. The more sites that publish your work, the more money you will make. If twenty ezines publish your article, it can get 20,000 page views. The question is, how do you entice these influential ezines. Use the following techniques to polish your article for these influential publishers.

Put all of your links in the resource box. Self-serving links in the body of the article is a definite turn-off for ezines and webmasters. Keep all of your links in the resource box.

Don’t try to load up your resource box with links from every affiliate you deal with. One or two well thought out links will serve you much better than four or five.

Do a thorough spelling and grammar check on your work. Most word processors come with one, make sure you use it. In addition, do a slow and careful proofreading of your article. Your spelling checker will identify the word “kite” as being spelled correctly, even though you intended to type the word “kit.” Only a thorough reading will find this kind of error.

Space your article by separating it into a number of different paragraphs. It makes it easier to read from the computer screen and creates less eye-strain.

Keep your personal life history to yourself. No one really cares where you went to school or how many kids you have. Stay focused on the core information that your article provides.

Provide targeted information rather than broad generalities. Unless it is a new concept, most people are not looking for broad generalities. They want specific details. Articles that explain the what, where, why, and how of a concept are much more widely distributed than articles than ramble on about generalities.

Most ezines and webmasters want to provide their readers with the best product possible. They want readers to come back next week and the week after that. With so many articles to choose from, ezines can afford to be choosy. Ezines and webmasters will choose the best article possible that minimizes mistakes and maximizes information. Provide a quality product that satisfies these goals and you may attract large numbers of ezines.

Listen to Technology Sales Men at Your Peril in Football Marketing

It will all start with an emergence of a huge well designed board strategically located at the busiest point of your route to work. Yes that is where it will be placed, at a place where executives get caught up in traffic. In boredom you are forced to read it. You will read it tomorrow and the day after. Soon it will be part of your psyche. It’s contents will be part of your gnome.

Soon sales men of a software company I will call ‘ABC Technologies’ make contact with technology people in your organisation. They speak the same tech language and easily understand each other. The pony tailed people discuss the great stuff the new technology suit has. To most technology people success is not measured on the bottom line or return on investment (ROI), but on the new cool stuff.

Having got your technology people to their side, the ‘ABC Technologies’ sales men make contact with your office. Not being very conversant with technology, you ask your technology office for assistance. They of course give the deal a node, for reasons alluded to earlier. The sign board this technology company put along your way to work helps you make a quick decision to buy. The new technology is given a node.

The men with pony tails soon arrive at your football club’s offices to install the magic wand that will stream line everything. Training is offered on site and maintenance contracts are signed. Every one from senior executives to the players is happy. This is was the missing link, needed to fill the stadiums, sell more merchandise, and attract sponsors. Everything will be streamlined and measured you are promised. Success is here at last!

No sooner have the men with pony tails left than the technology is abandoned. Abandoned if not fully at most partially. You are stuck with the technology, with a maintenance contract and a negative bank balance. None of the anticipated advantages are achieved. Your fans continue to be alienated. You actually do not who your fans are. The stadium continues to be empty when your club is playing, you sell less merchandise and no sponsors are coming on board. There was no return on investment. In actual sense the whole software and hardware purchase added no value to the organisation.

Sales men are trained to sell. They do not care whether you get benefits, though they pretend to. To them what matters is the sales numbers and not you. If you want to succeed with your football marketing plans, do not listen to the technology sales men. They must listen to you. Start by mounting a major business strategic review of your club. Change your focus towards a more fan based system. Change the way all your people work and information flow through out your whole club. After you have done this then talk to the software men to bring a product that will support the new work and information flow processes.

Technology is very important but it must fit into your processes other than you fitting your football club into what technology offers.

The Right Choice and Decision About the Web Design Company Makes the Difference

Web technologies are now backbone of commerce as use of internet and World Wide Web’s indispensable. Web development and web design companies have come up with customized online solutions for different companies for profit enhancements.

E-commerce is no more a new concept in nations like Australia where common people have been highly benefited after its implementation, but now it is the time of initiating better web presence. Selection of the proper website design company and the right web developer indeed matters. Websites are designed and tailored for a specific target audience and it is indeed a good idea to seek advice of the experienced website designers before launching or revamping a site.

Online commerce is the way of attracting consumers across the borders and with clicks of computer mouse now people from all parts of the globe can buy products. While planning for a website it is best to make a comparative analysis with the competitor sites, this actually provides an enhanced idea and planning while seeking service from the website design companies.

Though there are expert web design companies and web designers remaining in all parts of Australia, it is wise to mention that the best of the breed work from Sydney. And Sydney is considered to the ideal destination of web design. The website design companies can even suggest regarding the best suitable solution while anyone wants to launch a site. Selection of the tools, use of the server during hosting and navigability of the site must be analyzed and compared with different existing sites.

Earlier, only HTML or Hyper Text Markup Language was in use but with due advancements several technologies have been introduced for better web page creation. An attractive interface indeed helps. Usability analysis is a step that most of the web designers follow. The project coordinators keep an eye on the aesthetics and look and feel of each and every site that are under development. There are several aspects that are thoroughly scrutinized by the expert web development professionals.

Sydney web development companies played an important role behind popularity of electronic commerce and they involve web designers in a consistent research process. Actually research helps to be aware of the changing scene and changing use of technologies. There are different web development companies that have come up with alluring templates and in case you are not having ample of Dollars to go for a complete web page developmental process, it is best to select a suitable template.

With the help of a popular search engine it is pretty easy to find out a suitable web design company of Australia. The city of Sydney is well navigable with the trains and buses. Once the direction of the web company is identified it is not difficult to reach. Just by dialing the toll free customer care number anyone can talk with the companies and have a telephonic discussion. The websites of different web development companies are attractive; many of these companies facilitate online inquiry forms. By providing necessary information anyone can get the details. Selection of a proper web design company can make huge difference, so self analysis is necessary.

Impacts of Graphic Design Development on Teaching Graphic Design in the Arab World

I don’t firmly believe that the Arabic library contains sufficient books dealing analytically with Graphic Design that could support the Arabic universities, with specialized art academies, and could be utilized as special curriculum within the teaching plans of these academies. The Arabic library is condensed with other artistic methodological books in addition to some translated books which discuss the basics of design, advertisement, and other topics that fall within the framework of advertisement.

The fact is that there is a short understanding of the comprehensive concept of Graphic Design. This concept is not sufficiently represented by advertisement and publicity or printing design because such specialization per se received little attention before the advent of computer to the Arab World and the return of unspecialized cadres living in the European countries and USA, who brought with them the sophisticated technology and transferred it to us without defining its actual identity, academically and vocationally.

With the start of teaching this specialization, dependence in determining the study plan was basically on the academic staff entrusted to teach such specialization. Some were distant from the roots of this specialization and others considered that any person with a specialization in art or architecture can play the role of planner. But, after a careful review of the total study plans in most Arabic universities, we realized how unbalanced and, sometimes, insufficient such attempts were; they have no identified identity; half of them were fine arts and the others tackled one part of Graphic Design but of no grass root.

Any method for teaching Graphic Design has to bear in its priorities the promotion of creativity factor and concentrate on the techniques and demonstration methods and their correlation with skill to enable the student of this specialization to benefit from this study- this should also include, but not limited to, studying related knowledge such as Graphic Design history and its theories to allow the students to apply what they learn to develop their own means of creativity and invention.

It is necessary to take into consideration the needs of new students in Graphic Design and students who are expected to graduate by defining a systematic plan capable of gradually refining design students to enable them to acquire expertise and techniques.

First levels students need to be introduced to Graphic Design history, manual skills, and design principles and techniques through the computer in order to develop their capabilities in designing and creating advertisement campaigns or integrated projects that include logos, posters, Internet homepages and other materials, any graphic designer will need.

High level students need to be introduced to the approaches that can develop their technical and intellectual skills as well as develop the innovation status through carrying out series of integral projects in presenting their works entirely and collectively. These approaches should be able to grant student enough space of positions sets they can apply for through a group of specialties that fall under the umbrella of Graphic Design. All of this will not be materialized without provision of studios and labs qualified to perform the role required in addition to cadres qualified technically and knowledgeably to realize the goals of Graphic Design. Graphic Design syllabus relies, in its execution, on the practical principle as well as on the theoretical one. Further, it mentally qualifies and trains the student to face the changes and the techniques of time as well as empowers him to deal with what is to come as the extract of developed fields of knowledge related to Graphic Design taking into consideration the necessity of linking it with the classical approach that is linked with cadres that need to be qualified in order to be able to keep pace with the latest techniques of information and knowledge.

As a fact, when we talk about Graphic Design, we should pay considerable attention to widening the base of Graphic Design that exceeds the limits of typing which is the result of its development and to reach various resources of visual communication, as television, computers and internet which enable us to get better view of the resources made by other people in different parts of the world. This will definitely help us to be more creative, innovative, and more able analyze and assess, and, that of course, requires a good deal of curiosity which can be enhanced and triggered by the size of acquired information in form and substance.

Methods of teaching can rely on multiple factors, such as increasing the need and curiosity of the student to learn, expand his knowledge, self- confidence and be more self-motivated in order to overcome what is new through applying intellectual practices, keeping pace with science and utilizing it to trigger his imagination and increase his meditation and search for new mechanisms and methods of work. Therefore, triggering the challenges in a student is inevitable; this can be supported with mechanisms that enable him to find solutions to problems he may encounter through the use of special techniques and knowledge pertaining to his specialization. However, this will not be enough to enable the student to use his manual skills, design programs and its techniques, if he is not qualified to know when and how to handle an idea and when it is able to realize to target.

From the above mentioned, any academic approach we think of as a base to be used to teach graphic design should take the following into consideration:

1- Implementing Graphic Design education in professional practice.
2- Development of different Graphic Design media due to their direct correlation with technology.
3- Design and critic theories.
4- Importance of designer’s material cognition.
5- Designer’s language and its theory as well as his ability to talk.
6- Designer’s decent visual eloquence.
7- Designer’s education in art, design sciences, society, literature, technology, sciences and industry.
8- Knowledge of the theories of communication and transfer of information.
9- Management of programming, computer science and the science of management and marketing.

The focus should be directed towards the personal design of each student and toward the various methods that boost his design abilities beyond the single design problem as well as toward successful and appropriate self motivating and development. Further, critical thinking practices and search and development of concepts and contents of analysis, editing and technical execution need to be developed through going over the special skills expected in designing all Graphic Design media as they are considered unique communication media.

– How can we contribute to Graphic Design development?

Before answering this question, it is necessary to emphasize the important role of the teaching curriculum or the teaching plan, the size of information presented through it, the methods and means approved to apply it, its resources, its relationship with information revolution that shorten time and distance as well as the positive and negative role of this revolution through emphasizing the methods of teaching the curriculum that depend on integral expertise, the purpose of which is knowledge and refining it.

We should emphasize the necessity of matching Graphic Design teaching plan and its coherence with time and its development, its relationship with the latest audio-visual technologies in addition to the information management, which forms the basis of the designer role through the ability of graphic design teaching curriculum and its philosophy to comprehend the challenges of time (the time of information and technology) so as to enable the student to comprehend time product with its information in an effective way and to be active in developing his portrayal impression of information in order to direct it in a form harmonious with the language of time.
This needs a set of books that focus on the following topics:

– History of Graphic Design:

This book should present a survey of the main events and accomplishments that led to the evolution and development of Graphic Design so as the student can track the ceaseless search to clarify the ideas beginning with (pictograph), the symbolic picture drawn on the walls of caves, and ending with the latest of graphic designs. Suck knowledge will help the students to be acquainted with cases of innovation and innovators in addition to knowing the depth of technology that formed communication media revolution in Graphic Design.

– Graphic Design fundamentals and factors.

These books should present the definition and analysis and comparison of all design fundamentals and factors. They should emphasize design fundamentals and factors with regard to forming and their manual skills through the use of technical tools and methods, the ways, procedures and presenting the work of Graphic Design in a professional way so as to identify the ways of creating high quality works that persist through Graphic Design programs for each later specialized course.

– Programs of publishing and design

Such books should present the definition and analysis of all programs specialized in design and editing which the designer will has to use to acquire the required skills to be used in other courses that would assist him when entering the world of contemporary markets. An indication should be made not only to its tools and uses but also to its software infrastructure. Among these programs:

Adobe PHOTOSHOP
Adobe ILLUSTRATOR
Corel DRAW
Desktop of PUBLISHER
Quark Xpress
Front PAGE
Macromedia Flash

– Printing: Techniques, origin and development

Such books should present define and analyze the development stages of printing, its approaches and technologies as well as defining the designer with the post-stages of printing and pre-printing and special design characteristics for each printing style such as the offset, silk, rotogravure and others. Further, these books should tackle the history of printing letters, their technical and aesthetic uses as well as solving presentation and text style problems.

– Graphic Design concept:

Such books should present innovative strategies for design-related problems and issues. They should focus on: Establishing firmly effective design, boosting and reinforcing knowledge and skills of Graphic Designin order to present projects’ management. Such books should also provide methods to master the skills of analyzing researches and design processes which lead to innovative structuring and design final solutions with developed decisions that reflect a high level of expertise, study and accomplishment too.

– Electronic multi media

These books should define and analyze all specialized programs used in training graphic designers in developing interface inputs related to electronic Graphic Designfor electronic communication means. The target of this course is to focus on interaction packages of the laser discs in order to find solutions to design styles special for books, electronic magazines, interactive information, education sequence, presentation, interactive television and the increasing goodwill of services special for the internet and interface inputs of desktops. Furthermore, the books should provide students with new software and technical information that qualify them to work on linking chains in the Internet, critical locations and how to manage sites on the internet as well as how to design their pages.

– Defining types and tasks of Graphic Design means

These books should define and analyze Graphic Designmedia, their promotional and the commercial tasks in particular. They should emphasize the research and study of the extent of response and invitation of media which all come under new letters, brochures, guides, catalogs, flyers, newspapers, magazines, posters, signs, ads., calendar and other media. All of these come together through the form of solution and determining the identity of the targeted audience to fulfill the goal and the use of the piece of information in order to determine the form of the printed material or the medium.

– Photography

Such book(s) should define what photography, normal and digital, means, its history, stages of development and tools in addition to its importance in related to Graphic Design. It should tackle the methods of photography serving Graphic Designand how to apply them inside or outside the studios. Moreover, the book should demonstrate the theoretical and practical concepts of the methods of commercial and industrial photography.

– Marketing

This book(s) should define and analyze marketing tools related to Graphic Design which will help the student to develop his ability to distinguish between long term and a short term designs, and the different forms of communication means. In Addition, such book(s) should train the student in the principles of team work and group effort in tailoring campaigns, and introducing innovative marketing ideas in cooperation with the text writers, executive manager and other main players. Identifying the requirements of the market in terms of promotion and marketing a product will include all stages of planning, marketing research and final implementation. All these require the student to identify the goals, purposes, problems, chances, the targeted audience, the innovative strategy, competition, mass media strategy and the communication means to be used.
It is not surprising that the sources of books are international 100% due to the absence of Arabic books specialized in Graphic Design.The fact is that the roots of this specialty are European and the technology and techniques utilized are also international.

The goals of innovative work combined with designer’s competency and qualification are the basis on which planning strategy depend to prepare study plans that motivate and activate creative thinking and relate it to information technology relying on the different levels of human knowledge and scientific programs supporting the principle of how to understand and apply comprehensively a Graphic Design program in order to protect it from short term programming relying, in this respect, on the designer’s cognitive theory, the language, his ability to deal with time changes, technologies, and his training.