Lucrative Copywriting for the Web – Win-Win Situation for Both Writer and Webmaster

If you’ve been looking for ways to make money online just recently, there is no way you wouldn’t have noticed that there is a lot of information on web copywriting. Writers find copywriting for the web a profitable and easy way to earn extra money, while webmasters see it as a cheap and effective advertising vehicle for their websites. For both sides, web copywriting is a win-win situation.

* If you’re a writer:

Web articles are usually 500-600 words in length. That number is easy to produce; all you need is half an hour at the most. Although you’re expected to have good grammar and spelling, the writing style is conversational and casual. You do need to make research, but that’s easy to do because a lot of information you need can be found online. It is an easy task, and ou can get paid around $5 to $10 an article. It’s not a very big amount, but for something that you can do to while away your time, it’s worth its price.

* If you’re a webmaster:

Writing articles related to the topic of your site and submitting them to directories is one way to boost the traffic your site can generate. Your articles get maximum exposure in these directories, and that can even be heightened whenever other webmasters post your article, complete with your byline, to their own sites.

The secret lies in the resource box at the end of each article. The resource box contains information about you, your business/industry/expertise, and a link to your own website. If your articles get a lot of visibility online, your site’s URL gets that, too. This is why article marketing is such a popular choice among webmasters and online entrepreneurs. It is a very effective way to promote a website, and it hardly costs a thing.

Technology’s Effect on Commercial Real Estate in a Recession

Though there seems to be an endless supply of other shoes to drop into the current economic chasm, there seems to be a general consensus that commercial real estate is going to take a significant hit. The shoe that could end up kicking commercial real estate down further and is relatively unknown or just not thought about is technology. Developed countries around the world, save a few, have never gone through such a potentially devastating economic cycle with the amount of technology we have at our disposal. What that technology allows for will greatly affect the length of the commercial real estate recession and its effects on the overall economy.

With our daily dose of eye popping layoffs, the top question on every company’s agenda is how to cut costs. When looking to cut costs the typical first question is how many people can be cut and how much of a cut in productivity can be tolerated. But with all of this technology, there is now the possibility to cut costs and keep the same amount of productivity. This wasn’t a viable option in previous recessions, but this time around companies can start sending people home to work, which is all made possible by the giant leaps in communication. People have been telecommuting for years, but with the great expansion of communications technology coupled with a downward economy, the cost cutting choice between cutting a group of employees and cutting out leased floors in a building has become a whole lot easier. The last time we saw a boom in telecommuting was the September, 11th attacks and the catalyst was the fear of travel and a shaky economy. Audio and video conferencing sales soared and using the technology was all the rage. The big problem back then was that the technology was a bit more difficult to use and everyone went back to their old ways of working after the crisis.

The difference now is that the technology has come very far and the new catalyst is a crashing economy that, in my opinion, will be an even stronger catalyst than September 11th. Fickleness and discomfort around the use of technology for basic operational issues is gone. I recently spoke at a conference about this and I asked a very simple question. Has anyone ever sent an email to the person in the office next to them? Everyone looked around like it was a trick question, but the reality is that there is no difference between sending an email to the next cubicle or around the world. This is now the same for almost all types of communicating including voice, video, text, Instant Messaging, etc., and connecting them all together in 2009’s buzzword called, unified communications. In the telecommunications arms race between the Telco’s and the cable companies, there has been such a huge push for mega bandwidth to the end customer to try and own them, that they have inadvertently made millions of households viable for high speed telecommuting. In addition to the end user having the capacity, most applications that company employees need access to have moved to secured web based applications that can be accessed through the internet over these super networks. With the actual communication media being so robust, an employer’s largest concern about sending an employee home is the potential for slacking and a loss of productivity. However, there are very sophisticated systems available to track employee’s progress and activity remotely that can resolve this issue as well. Even though this is not viable for every office worker, the ones that are allowed to do this end up being more productive; think less water cooler conversations, coffee breaks, and long lunches. There is an argument that the employees lose some of the social aspects that bind an office together, but the employees become less stressed without long commutes and early wake-ups, and they end up being happier all around with their job.

So, what does all of this have to do with the real estate market? Simply stated, with all of the supply in the technology arena the demand for physical office space is going to be reduced. Office space has always been a property type that is less desirable due to its susceptibility to economic pressures. Now more than ever companies are looking to chop space and get lean, and office space is going to take an even harder hit. With more space on the market, rinse and repeat and you will have a serious glut of space. The glut of space will end up deflating rental rates reducing cash flow and reducing market value of the properties. If the past 12 months have shown us anything, examining past trends do not help us in this market. Investor’s buying commercial real estate trying to use past trends to make future gains are going to get crushed short term. Why? Because even after the economy recovers companies are not going to take on an expense for space that they have done without through telecommuting. The Gartner Group’s last estimate was that there was 137 million teleworkers worldwide and, “This growth will mushroom as companies learn more about telework benefits and its highly advantageous return on investment, and the proliferation and use of online job boards and virtual hiring,” according to a report in Innovisions Canada.

So that is the argument for office space, but what else will technology affect? On the retail front, there is an entire generation that is getting used to conducting their lives online and that includes buying products. People that were born in the late 60’s and throughout the 70’s are a generation that has one foot in the past bricks generation and another in the future clicks generation. If I look at myself, I would say that there are some things I am not comfortable buying online but my younger colleagues and friends have no problem buying everything needed online. It’s a generational shift and it’s going to add strain on the retail property market during a downward economic cycle. Take Blockbuster for instance and their huge initiative to follow Netflix in the online ordering of movies. Right now those services are sending the DVD’s to your house without ever setting foot in a store. Many of the big cable and satellite providers in the industry are trying to make it viable to download 1000’s of titles from their cable and satellite boxes, and so far the On Demand services are on the forefront but lack in volume of titles. On another front, Telco’s are developing a robust broadband solution over IP, and in Microsoft’s case they are trying to enable downloads right into their Xbox entertainment system via the web. How many empty Blockbuster stores and other video stores is that going to push onto the market? Okay, so that’s digital media and one could argue it is an exception due to ease, but technology is enabling the ordering of many other services to be delivered right to our front doors. Are people still going to go out and shop? I would say yes because it seems that many people have turned shopping into a hobby (think better times), but with our youth becoming more introverted and more accustomed to everything being at their fingertips, maybe less than before on a per-capita basis.

Mobile technology efficiencies are not going to destroy office space or retail spaces on a whole, however it is important to understand that in an evolving technological economy, as well as a down economy, they start becoming a lot less necessary. Commercial real estate has always been a sound alternative investment but the last 12 months have proven that investing in these types of properties takes a lot of experience and more importantly, an open mind about what’s to come to gauge future cash flow and value. Betting against technology has never been a very sound investment strategy and this is definitely not the time for anyone to put their head in the proverbial sand. Perhaps you’re reminded of the story about the close minded man who opened up a typewriter store because he thought computers were just a fad for pimply faced kids?

Copyright: Dominic Mazzone, Regent Global Funds 2009

This article was written by Dominic Mazzone, Managing Partner and Fund Manager of Regent Global Funds.

This article and other like it can be viewed at [] which is part of the Regent Global Funds Network.

Regent Global Funds,, is an alternative investment [] fund that offers its participating investors and asset backed investment through asset based lending.

The Fund Managers of Regent Global Funds have an expertise in commercial real estate lending and have created a successful alternative investment vehicle that is diversified through this structure. They separate themselves from other fund mangers by personally investing their own money side-by-side with their investors in the fund, creating an absolute structure of accountability. Dominic Mazzone has written about the need for this type of accountability in an article titled “Fund Managers Need to be Accessible and Personally Invested.”

The Ideal Web Design Provider Can Help to Reap the Best Benefits From Online Presence

Web design and development process is enduring a consistent change. To prevail better in the competitive global business scene it is necessary to be aware of the best suitable technologies that are required for remain a leap ahead of the competitive portals. Sydney is considered to be the hub of web development in Australia, since from the inception of electronic commerce in the nation the local Sydney web development companies have come up with customised web based solutions. Several Australian corporations have reached the height of honour with the support of the innovative web based solution provider.

As electronic commerce attained popularity across Australia number of corporations seeking online presence increased considerably. Thousands of sites were launched and the competition further increased. Sydney web designers became aware of the basic fact; Australians prioritise sites on the basis of their ranks in several popular search engines. The process of making a site better ranked is SEO or search engine optimization. Practically, to make the SEO process successful the web designers play a crucial role. Only the attractive web sites with relevant information can inform and persuade the online information seekers.

It is really now pleasure for the leading Aussie business to obtain web based services and solutions from the leading website design companies of Sydney, New South Wales. In terms of prices charged, these web companies offer competitive rates. For this, besides the leading local business players, plenty of global companies also consider the Sydney web design companies. Certain things are best left with the web designers; no one can learn and adapt the techniques of making look and feel better than a web designer with strong sense of artistry. Similarly, web usability analysis experts play an important part during web design.

It is true that all web design companies of Sydney do not offer similar quality of services. There are a few who leads the show, and it is always a good idea to approach the reputed ones. Going for an exceptional lower rate might endanger the purpose of launching the website. So, compromising for a few bucks is not at all advisable. There are different ways of reaching the best web design companies and a quick overview might help while we plan for designing and purposefully launching a website.

The web designing schools of New South Wales are training and educating the aspiring web designers to deliver the best services. It is worth to note that the best Aussie web companies recruit highly skilled web designers; the project co-ordinators have immense industry experience. This helps them to estimate the client’s specifications accurately. Delivering quality services with an amalgamation of high creative web design made Sydney the ultimate hub of website design.

A little research and locating a particular web design company using the “Sydney” can be of great help. There are several web design companies and it is really a good idea to know them through self research. Toll free numbers of these companies help us to fix a prior appointment before visiting these web design firms. No obligation quote and free consultancy is now on offer. For best results and to get maximum benefits with online presence it is prudent to rely upon the reputed website design companies.

Website Design & Development Firms Take More Critical Look at Content

Website design and development firms are finally taking a more serious look at website copy than ever before. With the growing realization that content is the key, more firms are beginning to put a greater emphasis on website content.

Website owners and operators are beginning to take a more critical look at the content of their websites. Gone are the days of content that is solely geared towards search engine rankings. It is now important that website content be both optimized for search engines and compelling for the website’s visitors, requiring a more sophisticated approach towards content writing.

Many website design and development companies try to cut corners and use content mills and foreign based writers for their web content. Though many of these design firms are able to get a plethora of content for websites, it is often at the expense of quality.

Savvy website owners and operators know, however, that when potential clients or customers come across website content that is poorly written that they may quickly leave the site and look for a site that contains better content.

It is not a secret to website owners, operators and designers that web surfers are very fickle. They often equate the quality of a company to the quality of their website. Design is one key element while content is the second key element.

Website design and development firms are finally beginning to take content more seriously and are moving away from computer generated content and poorly written content.

Though there will always remain website owners and operators who believe more is better and will fill website pages with poorly written content, the most successful websites in the long run will be those that invest equally in content and design.

As more website design and website development firms begin to equate the importance of content and design they will follow the model of successful website design and development firms that create a team approach to projects that always include a designer, developer and copywriter for each project.

The Internet is the greatest resource of information the world has ever known. The key to the success and improvement of the Internet is and always will be a stronger emphasis on quality content. The key is now for website designers, developers and owners to take a more active role in improving the overall content of the Internet.